“The Worst Question to Ask About Charity”
21 September, 2009
In the recent Mid-Term Review (MTR) of the KCCP some local officials questioned the amounts being spent by AMREF on management, and the amounts remaining for what they thought was most important, the construction of infrastructure, like clinics and schools in the Katine. They wanted more for infrastructure and less on management.
In her report, the MTR consultant said “ Just how much money is available is a figure that can be misrepresented but the entire sum when broken into management, transport and staff costs leaves a reasonable – but not excessive – amount for activities and work on the ground. The figure is at least 70 per cent of the total budget and this is regarded as an acceptable amount in development projects worldwide.”
In the minutes of a subsequent meeting between AMREF and its donors (Guardian and Barclays) it was reported that the Guardian “asked for costs to be streamlined however [AMREF noted that] management support costs need to be factored in since this came up as an important resource to consider in the review. The MTR recommended a 70%/30% split as common with other projects”
I have real disquite about this position for several reasons, which I will explain. The first reason is it is actually not so easy to calculate this percentage in a standardised way that is applicable across all organisations and understood by all donors. The 70/30 split is probably a common view because everyone in the aid agency world has formed the view that this is what is acceptable to everyone. In other words, it is a herd judgement. I doubt that it is a percentage that has been found through any systematic assessment of aid agency costs.
My second reason is that this crude measure of overhead costs is based on a false assumption of how aid agencies work, a view which is captured by the simplistic but appealing notion that what matters is “whether the money gets there”. In practice in most aid programs very little money or goods actually reach the hands of poor households, because that is the way projects are designed. In Katine more than 50% of the activities in the workplan are training activities, directed at different members of the community and local government. The money spent here goes on staff salaries, and allowances for other trainers, which are spent mainly in the towns. Building costs are another important part of the project. Until recently, most of the money spent on infrastructure was spent on contractors hired from Kampala. Only in the livelihoods component is there much in the way of actual transfer of project resources directly to poor households, in the form of seed supplies. But in parallel to these activities is the UWESO-assisted savings and loan project, where instead of giving people things, the aim is to help people save and make best us of the money they already have. Only in humanitarian emergencies is there any deliberate and substantial real transfer of assets to poor households. [PS: But a small number of aid agencies have been experimenting with cash transfers to poor hoursholds, in non-emergency contexts]
My third reason is that the percentage spent on management costs versus delivery of services is an efficiency measure. Notionally, the smaller the proportion spent on management the better. But this completely ignores the issue of how effective the services are that are delivered on the ground. Low overheads will not redeem poor quality services. High overheads may contribute to better services. What matters here is cost effectiveness – what can be achieved for a given unit of cost. And cost here include not just immediate costs like building materials, but also the associated management costs, and (proportionally) the costs of the managers of the managers, etc.
In a recent posting by Dan Pallota on his blog “Free the Non-Profits” he quotes some findings from America which may also apply in the UK:
In 2002 the Better Business Bureau Wise Giving Alliance commissioned a study that asked respondents what information they wanted when considering donating to a charity. Seventy-nine percent wanted to know what percentage of their donation went to charitable programs. Remarkably, only 6% wanted to know if the donation would make a difference. How can that be, you ask? Well, the media, the watchdogs, and the sector itself have done an amazing job of training the public to think that the two things are the same, i.e., that if a charity has low overhead, it must be making a difference. Major studies on the relationship between organizational strength and impact find otherwise.
My advice to AMREF, the Guardian and Barclays is to forget about the 70%/30% ratio, however it is constructed. I agree with Dan Pollota when he says the worst question to ask about charity is, “What percentage of my donation goes to the cause?”, also known as the admin:program ratio, the “efficiency” measure, or the overhead ratio. Whatever you call it, it’s hopelessly flawed, widely abused, utterly useless, a pathetic substitute for meaningful information about a nonprofit’s work, inept at exposing fraud, and a danger to human life”
Okay, then how do we best address the concerns expressed by local authorities, during the Mid-Term Review. In my process review of the MTR I made the following suggestion:
The Guardian and Barclays Bank could take a further step, and request that each six monthly narrative progress report on the KCPP include seperate sections on the activities of the AMREF London and Kampala offices and the costs they have incurred in carrying out these activities. If this step is taken, these narrative reports should then be routinely shared with the Steering Committee and Management Committee, as well as being made publicly available via the Guardian website as at present.
These additional sections would detail not only the costs incurred by different sections of AMREF (London, Nairobi, Kampala), but also what they were able to do with that money i.e. some description of their effectiveness.
There is an important larger lesson here. Aid projects like the KCPP involve long and complex supply chains, bringing funds and technical expertise to communities of concern, from distant locations. In the private sector intense effort is often invested into making every part of supply changes work as quickly and efficiently as possible. But in the world of development aid often the focus is almost wholly on the final link in the chain, the organisations delivering assistance at the grassroots level (e.g. the AMREF office in Katine). Very little attention is given to the more expensive parts of the supply chain lined up behind them. The Guardian needs to turn its journalistic attention towards the issue of supply chain costs in international aid delivery. The diagram below shows just how complex these supply chains can be, even in a modest project like the KCPP
Thick blue lines = financial transfers. Broken blue lines = information transfers (not including most of those between yellow nodes (intermediaries between donors and recipients))
For further reading see Dan Pollota’s posts on
The Worst Question to Ask About Charity 9:44 AM Tuesday June 16, 2009
“Efficiency” Measures Miss the Point 3:56 PM Monday June 22, 2009
Beware of Highly “Efficient” Charities 10:44 AM Monday June 29, 2009
Efficiency Measures Discriminate Against Lesser-Known Causes 10:40 AM Wednesday July 8, 2009
Efficiency Measures Short-Change Individual Action 2:20 PM Monday July 13, 2009
 In terms of the costs of staff time and transport costs involved